Abstract
This case study explores the transformative journey of an e-commerce marketplace, overcoming technical challenges, keyword cannibalization, and poor search engine rankings. The strategic approach involved comprehensive keyword research, competitive analysis, technical optimization, and content restructuring, leading to a successful repositioning against a dominant competitor.
Introduction
In the fiercely competitive e-commerce landscape, achieving visibility and top search engine rankings are critical for success. This case study follows the evolution of a marketplace combating technical deficiencies and SEO hurdles, aiming to enhance online presence, increase organic traffic, and challenge a dominant brand.
Challenges Faced
Technical Issues
Non-indexed pages and poor Core Web Vitals scores hampered search engine performance.
Keyword Cannibalization
Multiple pages competed for the same keywords, hindering ranking potential.
Low Search Engine Rankings
Targeted keywords struggled due to inadequate page optimization.
Our approach
Insight. Creativity. Technology.
Transform Dreams into Clicks: Your Gateway to Digital Triumph!
Concept
Begin by defining clear goals and KPIs for your digital marketing campaign, outlining the desired outcomes.
Build
Develop and implement the campaign based on the concept, incorporating various channels and strategies to reach your target audience.
Test
Continuously assess the campaign's effectiveness through A/B testing, analyzing data, and refining strategies for optimal performance.
Winning Methodology
Comprehensive Keyword Research
Meticulous research identified high-potential keywords aligning with the marketplace’s products, prioritizing long-tail keywords to tap into niche markets.
Competitive Analysis
In-depth analysis of ideal competitors refined the marketplace’s positioning, differentiating it from the dominant brand.
Technical Optimization
A multi-faceted approach addressed non-indexed pages, optimized site speed and Core Web Vitals, and improved overall website structure.
Content Restructuring
Optimizing existing pages with newly identified keywords, eliminating redundant content, and creating fresh, informative content resolved keyword cannibalization.
SILO/ Improved Internal Linking
Established a robust internal linking structure to enhance the overall SEO profile and ensure efficient link juice flow.
Results
Improved Search Rankings
Notable improvement in search engine rankings for targeted keywords, leading to a 50% increase in clicks within six months.
Enhanced User Experience
Technical optimizations and improved Core Web Vitals scores contributed to reduced bounce rates and increased user engagement.
Competitive Edge
Strategically positioned the marketplace, ranking in the top three positions for targeted keywords, improving branding and authority.
Revenue Growth
Increased organic traffic and improved rankings translated into higher conversion rates and revenue growth.
Time Duration
Six months.
Conclusion
This case study showcases the transformation of an e-commerce marketplace with the effective marketing strategy from JO Marketing, demonstrating the effectiveness of addressing technical deficiencies, resolving keyword cannibalization, and implementing a robust SEO strategy in a highly competitive landscape.
Acknowledgments
Gratitude to the dedicated team members and technical team of the Marketplace for their contribution, and to the marketplace’s management for trust and support throughout the process.
